Focus Group

Questions that I asked in my focus group!

1. What conventions would you expect from an alternative rock music video?

2. How do you mostly access music videos?

3. What is your favourite alternative rock song?

4. What is your favourite alternative rock music video?

5. Why is this your favourite alternative rock music video?

6. Any genre, which music video made you want to go out and buy the song?

7. What do you think is the most important aspect in a music video?

Final Initial Concept Idea

Initial Concept Ideas

                                                                             

                                                                     

Image & Lyric Link Story Board

Creating an image and lyric link story board gives me ideas of mise-en-scene in the props and locations that I could use and involve. For example ‘Red Dress’ using a red dress as the costume on my artist when this is being sung is an conventional feature. In my music video I am going to focus on narrative and the lyrics do tell the story of my narrative so this gives the lyric’s more of a voice through the use of the mise-en-scene making the ideology of the lyrics be more of a focus.

Summary

In conclusion from analysing these videos I have learnt not only appropriate alternative rock conventions for my genre and constructing my own music video but looking at other genres made me learn about other music types and their conventions to show how different they are to my genre. I have learned how to use appropriate matching actions and miming with lyrics and how I can represent genre though the mise-en-scene of costume, locations, props and lighting. Also how to use conventional cinematography from camera movement to camera angles.